EASTON, Pa. (CW69 News at 10) — Crayola now has a new blend of crayons the company said represents more than 40 global skin tones.
The brand issued a press release announcing it partnered with MOB Beauty Co-founder and CEO Victor Casale and R&D of MAC Cosmetics to create 24 specially-formulated crayons they said represent the 40 tones.
Crayola CEO Rich Wuerthele discussed how they’re using the crayons to advance inclusion within creativity:
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance.”
The team says it worked for more than eight months, utilizing Casale’s scientific process, to create the inclusive skin tone palette.
Casale discussed his inspiration for the project.
“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling,” says Casale. “Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Read more about the new colors here.