The Atlanta Falcons blew a 28-3 lead in Super Bowl 51, allowing the New England Patriots to pull off the largest come-from-behind victory in Super Bowl history.

There’s a strong possibility this statement still hurts Falcons fans.

For the players though, the pain has morphed into determination.

Shortly after the defeat, everyone from the Falcons’ front office to the coaching staff and players worked to put the Super Bowl loss in the rearview mirror. Several people at Falcons HQ have talked about having a chip on their shoulder now, and about using that moment as a terrible reminder.

Gatorade released a new ad campaign (watch the video above) Tuesday called “Make Defeat Your Fuel.” And Atlanta quarterback Matt Ryan was the anchor of the message “The Secret to Victory.”

Other stars in the commercial:

  • Michael Jordan
  • J.J. Watt
  • Peyton Manning
  • Eli Manning
  • Karl-Anthony Towns
  • Kyle Schwarber
  • Serena Williams

The commercial will kick you in the gut if you recall the memories each athlete brings up. The message will share a light at the end of the tunnel, however; a theme that pain from a setback need not be permanent.


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