By Brian Ives
Jack U‘s GRAMMY nominated “Where Are U Now?” was the first step in Justin Bieber‘s career rehab. After being absent from the music scene for a few years, Bieber began working with Jack U’s Skrillex on his comeback album, Purpose.READ MORE: Drive-Thru Pumpkin Patch Put On By Sheriff Chad Chronister
But he was introduced to fans via his guest appearance on the Jack U song, which is nominated for the Best Dance Recording GRAMMY.
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When Radio.com spoke with Bieber, he noted that simply the idea that he was working with Skrillex helped to change the way music fans see him: “It shows the world, ‘Hey, if Skrillex is so authentic with his music, and he’s co-signing on Justin Bieber, let’s give him a shot.’ Because I think certain people, especially dudes… I’m a 21 year old man. I do pop music. I don’t know if it’s necessarily ever been ‘cool’ to like Justin Bieber. And I’m not saying, ‘Yeah, dude, come be a ‘Belieber,” I don’t know, really, what that entails.”
Bieber was looking to move on from his boy-band phase — his “Belieber” phase, if you will — and “Where Are U Now?” was the first step in that direction.MORE NEWS: Supply Chain Issues: 'There Really Are Problems Everywhere,' Even For Small Companies
To see if Justin wins his first GRAMMY , watch the 58th GRAMMY Awards on Monday, February 15th at 8 p.m. on CBS.