ATLANTA (CBS Atlanta) – Back by popular demand: the 1990’s era soda that was Coca-Cola’s answer to Mountain Dew. Surge.
The citrus-beverage was discontinued in 2002 but fans of the beverage organized an online campaign demanding its return. And Coke listened.
The soda will be made using the original formula, including high-fructose corn syrup, calcium disodium edta, and blue #1. There will be at least one natural ingredient since concentrated orange juice is also part of the mix.
A 16-ounce serving of Surge contains 230 calories, 62 grams of carbs , and 56 grams of sugars, reports CNet.
Unlike the media blitz that accompanied the soda’s 1996 launch, Coca-Cola is keeping this product on the down low, relying on social media to get the word out about Surge’s rebirth.
And you won’t be able to buy Surge at your local grocery store. It will only be sold on Amazon.com in 12 packs of 16-ounce cans.
The response has so far been tremendous. The soda is already sold out and fans are raving about it. Reviews on Amazon are almost all five-stars. “I just spent 45 dollars on soda and i’m not even mad,” writes one reviewer. “Surge is everything about my childhood that was great,” gushes another.
“Previously, a smaller brand would never have had a realistic shot at commercialization. Now with Amazon, consumers can order a product like Surge and have it delivered directly to their doorstep. It’s the democratization of demand,” said Racquel Mason, associate vice president of sparkling flavors for Coca-Cola North America.
If early sales are any hint of the future, this version of Surge may be around a lot longer than 12 years.
(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)