ATLANTA (CBS Atlanta) — The National Football Leagues has partnered with an app developer that will allow fans to get an in-seat visit from cheerleaders.
Sports Business Journal reports the NFL has teamed up with Experience in an effort to help improve the in-game experience for fans. On top of having cheerleaders visit fans in their seats, the app will allow fans the opportunity to upgrade their seats and also allowing them to be on the field before the game.READ MORE: Atlanta Underground Film Festival draws fans to RoleCall Theater at Ponce City Market through Aug. 21
Three teams – the Atlanta Falcons, Tampa Bay Buccaneers and the Seattle Seahawks – used the app last year and Brian Lafemina, the NFL’s senior vice president of club business development, believes that number will increase substantially.
“They believe up to half the league will be deployed for the 2014 season,” he told Sports Business Journal.READ MORE: Marvin Sapp attends Atlanta red carpet premiere of “Never Would Have Made It” biopic
The Falcons said they sold about 800 experiences per game among its 3,000 season ticket holders.
“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” Jim Smith, the team’s chief marketing officer, told Sports Business Journal. “All the experiential things sold out within the first four hours they were made available.”MORE NEWS: Local LGBTQ+ advocates, health official respond to increase in monkeypox cases
The NFL clubs will decide whether to make the available to all fans or just season ticket holders.