HOOVER, Ala. — Jadeveon Clowney’s Heisman campaign kicked off Tuesday with a bit of guerrilla marketing. Not that South Carolina’s freakish defensive end had any idea what he was doing.

“I don’t go to bars,” Clowney said during the SEC media days. “I don’t drink.”

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Advantage, Humble Gamecock over Johnny Cocktail?

“I don’t tweet,” Clowney added. “I stay off the Internet.”

Oh yeah, we definitely have ourselves a leader in the clubhouse of public opinion. Judging by recent headlines, Johnny Manziel is practically handing Clowney the Heisman six weeks before kickoff. Homebody over High Roller.

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Until Tuesday, Clowney basically hasn’t spoken to the media since a lavish Sports Illustrated story about him in the spring. Not that he had much to say during his SEC rounds. The man is an anti-candidate to begin with. No true defender has ever won the Heisman. If he broke through, it would solidify the SEC’s choke hold on the sport. That would be four Heismans in five years, this one making history on the other side of the ball.

As for now, the more Clowney does nothing, the better off the anti-candidate looks in the anti-race.

You don’t even have to believe Johnny Mercedes can win consecutive Heismans. History and tradition dictate that Johnny Casino probably isn’t going to win again even if it’s lights out by 8 p.m. for here on in. With each passing (Manning) Passing Camp, Manziel is taking himself out of the Heisman discussion before the season starts.

As for Clowney’s Heisman campaign, as mentioned, there really isn’t one. The anti-candidate doesn’t want a big to-do and the…

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Read more at: http://www.cbssports.com/collegefootball/blog/dennis-dodd/22786466/heisman-could-be-clowneys-for-the-taking-but-does-he-even-care