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world’s most valuable brand

For the first time in the 13-year history of the brand study, Coca-Cola has been bumped from its position at the top of the most valuable brand list. In its place: Apple.  (credit: Scott Olson/Getty Images)

Study: Apple Ends Coca-Cola’s Longtime Run As World’s Most Valuable Brand

For the first time in the 13-year history of the brand study, Coca-Cola has been bumped from its position at the top of the most valuable brand list. In its place: Apple.

09/30/2013