CBS Local — Oath, the media division of Verizon that runs both AOL and Yahoo, is finally unifying the privacy policy of its two giant legacy Internet brands. That means an updated set of privacy terms and policies for hundreds of millions of users. And in an online world where privacy expectations have been radically reshaped in light of Facebook’s Cambridge Analytica mess, it’s more important than ever to read the fine print on those splash screens.

When we logged in to a Yahoo Mail account on April 13, we were greeted with the privacy policy you see below (Jason Kint had pointed to the policy earlier on Twitter). In it, Oath notes that it has the right to read your emails, instant messages, posts, photos and even look at your message attachments. And it might share that data with parent company Verizon, too.

oath aol yahoo verizon privacy Yahoo, AOLs New Privacy Policy Allows Them To Read Your Emails
Screenshot by Joshua Goldman/CNET

To be clear, Yahoo’s previous privacy policy had already stated that Yahoo “analyzes and stores all communications content, including email content,” so the company has previously disclosed that it’s been able to scan the contents of your emails, at least. (AOL’s legacy privacy policy doesn’t say anything like that.)

When you dig further into Oath’s policy about what it might do with your words, photos, and attachments, the company clarifies that it’s utilizing automated systems that help the company with security, research, and providing targeted ads — and that those automated systems should strip out personally identifying information before letting any humans look at your data. But there are no explicit guarantees on that.

Notably, Google used to scan its Gmail messages for better ad targeting, though it stopped the practice in June of 2017.

There’s also this paragraph from the Oath policy:

How Does Oath Treat Information From Financial Institutions?

Oath aims to offer products and services of interest to our users and to that end Oath may analyze user content around certain interactions with financial institutions. This enables Oath to build features which facilitate interactions with such institutions as well as offer more relevant ads when users are served ads by the Oath network. Oath leverages information financial institutions are allowed to send over email (which are governed by regulations on what financial institutions may send over email to ensure user privacy). Regulated financial institutions are required to send sensitive information via other means, such as brokerage statements.

In other words, emails related to your banking and financial transactions appear to be equally in the crosshairs of Oath’s ad targeting engine.

There appears to be another big change for Yahoo users too. Oath’s previous mutual arbitration clause and class-action waiver has been updated and extended across the company’s services to include Yahoo as well. What it means is if you don’t like what the company does with your data, you’ll have a hard time suing.

In response to several specific questions related to the new privacy policy, an Oath spokesperson replied only with this statement: “The launch of a unified Oath privacy policy and terms of service is a key stepping stone toward creating what’s next for our consumers while empowering them with transparency and controls over how and when their data is used.”

None of this is necessarily unexpected behavior for a big tech company in 2018, and our collective expectation of privacy may be smaller than ever today. But in in a post-Cambridge Analytica world, think twice before hitting that “OK” button.

You can read the entire Oath privacy policy right here.

[H/T CNET]

Watch & Listen LIVE