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Coke Encourages Recycling With Video Arcade Game

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LONDON (CBS Atlanta) – It’s hard enough encouraging people to recycle, especially in a place like Dhaka in Bangladesh.

So Coca-Cola conducted an experiment. Engineers build a video arcade machine that doesn’t run on coins…only empty plastic coke bottles, reports CNet.

The machine, called the “Happiness Arcade” was set up in 6 locations around the city over 6 days.

The video game is not exactly state-of-the-art. It’s similar to Pong with bottle silhouettes replacing the paddle bar.

Organizers say thousands of bottles were collected while the machine was making its way around the city of 15 million people.

The empty bottles are turned into plastic pellets which can then be used to make other plastic products.

Grey Dhaka, the agency behind the advertising stunt, acknowledges it’s difficult to gauge how much of a long-term impact the machine might have but says anything that gets people thinking about recycling is good.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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