What looked like a failed protest this morning was actually a success – for the local radio station that staged the hoax.

According to Rock 100.5’s The Regular Guys, some 45,000 news stories were generated after reports surfaced that the Buckhead Neighborhood Coalition was protesting pop superstar Justin Bieber‘s possible move to the tony Buckhead neighborhood.

“As a community here in Buckhead, we have worked hard to achieve our goals and get to where we are,” read one post on the coalition’s Facebook page. “Justin Bieber’s relocation to Atlanta can be nothing but bad for our children, as well as the community.”

SEE ALSO: Justin Bieber’s “Bad Boy Tour” Stops (Literally?) In Atlanta

Turns out, the Buckhead Neighborhood Coalition – fake. The station created it. That guy conducting interviews with the throng of media representatives who showed up to cover the protest – only to find two or three people there – fake name. Even a fake accent.

Meanwhile, Bieber himself has yet to say anything to his 49.8 million Twitter followers about the “protest” or his reported interest in the $11 million Atlanta estate, that sparked it.

However, he did post at the beginning of the month that he was back at his “second home,” “building up positive energy.”

Among other things.

– Sonia Murray, CBS Local

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