BLACK CREEK, Ga. (CBS Atlanta) — The NFL reportedly rejected a commercial a firearms manufacturer wanted to run during the Super Bowl.
Guns & Ammo reports that Daniel Defense submitted a commercial to Fox to air during Super Bowl 48 next February.
The ad depicts a Marine back in civilian life going home to his family after work.
“My family’s safety is my highest priority. I am responsible for their protection,” the ad states. “And no one has the right to tell me how to defend them. So I’ve chosen the most effective tool for the job.”
The ad then shows the Daniel Defense logo of its DDM4 rifle.
“Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category,” a Fox statement to Daniel Defense read, according to Guns & Ammo.
The NFL prohibits advertising firearms, ammunition or weapons during televised games.
Daniel Defense offered to change the rifle logo to an American flag or to the words “Shall not be infringed,” but the NFL reportedly rejected that offer.
Daniel Defense was able to air, though, a commercial in local Georgia markets during Super Bowl 46 on NBC.
Daniel Defense has facilities located in Black Creek, Ga. and Ridgeland, S.C.