Flowery Branch, GA – To celebrate the start of the 2013 season and the Atlanta Falcons home opening game against the St. Louis Rams, the Falcons have announced RISE UP FRIDAY presented by YP. RISE UP FRIDAY will kickoff on Friday, September 13 and continue each Friday throughout the 2013 season.

RISE UP FRIDAY will consist of the Falcons Fan Patrol making appearances in multiple locations across the Atlanta market looking for fans wearing Falcons gear, wearing red or showing Falcons spirit. Fans “caught in the act” could win game tickets, Falcons merchandise, and more.

“Teaming up with the Falcons is an opportunity to celebrate and contribute to the passion and pride in the local community,” said Alex Kaminsky, VP of Brand Advertising based in Atlanta. “Whether you’re headed to or from a game, YP is a fan favorite for getting things done – from quickly finding pre-game dining options to the cheapest gas prices nearby. We’re psyched for the season and look forward to introducing YP to fellow Atlantans.”

The Falcons want you to spread the RISE UP-idemic by encouraging everyone to wear red and their Falcons gear each week. Throughout the year, Falcons fans can win a visit from Freddie Falcon and Atlanta Falcons Cheerleaders by showing how your business, school or classroom rises up every Friday. Fans can submit photos and videos of their business or school wearing Falcons gear or red at http://www.atlantafalcons.com/riseupfriday for a chance to win.

“RISE UP FRIDAY is another opportunity for our fans to get behind their team in a unique way,” said Jim Smith, Atlanta Falcons Senior Vice President of Sales and Marketing. “We are excited to partner with YP in celebrating the start of the 2013 Falcons season and welcoming everyone Back to Football.”

Locations for appearances on September 13 are listed below.

ARBY’s North Druid Hills Road Atlanta 1:00 pm
ARBY’s Howell Mill Road Atlanta 1:00 pm
ATLANTIC STATION 1380 Atlantic Drive NW Atlanta 1:00 pm
BROAD STREET AREA 60 Luckie Street Atlanta 1:00 pm
CNN CENTER One CNN Center Atlanta 12:00 pm
COLONY SQUARE 1197 Peachtree St NE Atlanta 12:00 pm
EMORY POINT 855 Emory Point Drive Atlanta 12:00 pm
THE HOME DEPOT 1032 Research Center Atlanta 1:10 pm
THE HOME DEPOT 4343 Tilly Mill Rd Atlanta 1:30 pm
MALL of GEORGIA 3333 Buford Drive Buford 12:00 pm
McDONALD’S 1915 Scenic Hwy North Snellville 1:30 pm
McDONALD’S 2049 N. Cobb Pkwy Kennesaw 8:30 am
McDONALD’S 1105 Northside Drive Atlanta 1:00 pm
McDONALD’S 1425 Highway 29 South Newnan 8:30 pm
PEACHTREE CENTER 225 Peachtree Street Atlanta 1:00 pm
PUBLIX 4279 Roswell Rd NE Atlanta 12:00 pm
PUBLIX 104 Town Blvd Brookhaven 12:00 pm
PUBLIX 2900 Peachtree Rd NW Atlanta 12:00 pm
PUBLIX 2451 Cumberland Parkway Atlanta 12:00 pm
SUNTRUST 1175 Peachtree Street NE Atlanta 1:00 pm
SUNTRUST 303 Peachtree Street NE Atlanta 1:00 pm
TACO MAC 685 W Crossville Rd Roswell 1:30 pm
TACO MAC 573 Main St NE Atlanta 1:00 pm
TERMINUS 3280 Peachtree Road Atlanta 1:05 pm
TOWN CENTER at COBB 400 Barrett Parkway Kennesaw 12:00 pm
UNDERGROUND ATLANTA 50 Central Ave SW Atlanta 12:00 pm
VERIZON Howell Mill Road Atlanta 12:00 pm
VERIZON Ponce de Leon Atlanta 12:00 pm


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