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Anti-Underage Drinking Ads To Air In Ga. Theaters

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(Photo by Cate Gillon/Getty Images)

(Photo by Cate Gillon/Getty Images)

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ATLANTA (AP/WAOK) – The Georgia Department of Behavioral Health and Developmental Disabilities is using movie theaters to share its stance on underage drinking.

Department officials say they’re sponsoring public service announcements on underage drinking that are being played in AMC Theatres and Regal Cinemas throughout the state, and at Screenvision Theatres in Columbus.

Officials say the campaign, named the “Alcohol Prevention Project” is funded by a grant from the Substance Abuse and Mental Health Services Administration and will run through June 30, 2014.

Assistant Director of the department’s Division of Addictive Diseases Travis Fretwell says the project is focused on reducing early alcohol use among children and teens, and reducing binge drinking among teens and young adults.

Fretwell says more than 150 Georgia children die from alcohol-related issues annually.

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