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NCAA Will Not Renew Licensing Contract With EA Sports

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EA Sports NCAA Football 14 is one of the hottest video games on the market right now, but big changes will have to be made in order for next year’s edition of the popular game to come to fruition, as the NCAA has decided not to renew its relationship with EA Sports, according to an NCAA press release.

According to the press release, the deal between the NCAA and EA Sports was set to expire in June 2014, but the decision was made to announce the end of their partnership now.

We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The press release also mentioned that the NCAA has never licensed the use of current student-athlete names or likenesses, nor has it licensed the trademarks of member colleges and universities. Ultimately, it seems as though the NCAA is pulling out of this situation in order to avoid any type of litigation that could ultimately arise from it.

Aside from former college football players who are no longer bound by the NCAA, player names are not used in EA Sports’ NCAA Football video game franchise. All FBS teams are featured in the…

Read more at: http://bleacherreport.com/articles/1707347-ncaa-will-not-renew-licensing-contract-with-ea-sports

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