ATLANTA (CBS Atlanta) – For a cool $15 million, you can own what’s being billed as an historical document containing the Coca-Cola recipe.
A January 1943 letter featuring the alleged original Coca-Cola formula is going for $15 million on eBay. According to the seller Cliff Kluge — known as “crank-the-music ” on eBay — the letter was acquired at an estate sale of a prominent chemist from Chattanooga, Tenn. The ad goes on to state that the seller bought several boxes of personal paperwork.
The document in question, which is dated Jan. 15, 1943, “breaks down the formula into exact amounts of specific ingredients to make one gallon of concentrate, which, when combined and processed, yields to make 16 gallons.”
“May we make this perfectly clear – we can never guarantee and never claim that this is the actual recipe for Coca-Cola,” Kluge posted on eBay. “Even if this formula was 100-percent accurate in every aspect– as mentioned above– there are only two people in the world that can verify it’s accuracy, and I doubt they will be willing to compromise Coca-Cola to acknowledge our exactness. That is why we are selling this as a historic artifact.”
The ad continued: “What I can guarantee is that offered for sale is a single page, hand typed and written, 70+ year old recipe on yellowed paper that was purchased out of an estate of a local chemist in a city that claims the right of being where Coca-Cola Bottling originated. Whoever typed this letter back in 1943, had access to the original recipe, and references that fact on the second page – ‘On page 83 of the Extractor is the original Coca-Cola formula(e) which might serve as a source of preparation information.’”
Although the bidding for the letter started at $5 million, no one has yet to bid on the letter in the auction’s final hours.
Coca-Cola tells WXIA-TV that the secret formula is “safely tucked away in a vault” at the company’s Atlanta headquarters.