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Southwest Hasn’t Led To Lower Prices Yet In ATL

ATLANTA (AP/WAOK) – The arrival of Southwest Airlines at Atlanta’s airport last winter was greeted with balloons and fanfare amid predictions that the low-cost airline’s presence would lead to lower prices.

Officials say Atlanta travelers haven’t seen the drops in fares that the Dallas-based carrier brought to other cities — and some fares are up.

A year after the airline’s arrival, Southwest planes carry about 2 percent of passengers at Hartsfield-Jackson Atlanta International Airport.

Southwest bought AirTran Airways in 2011 to gain a foothold in Atlanta, then launched its own service here last February. Southwest always said it planned to slowly meld the operations over two or three years. But frequent AirTran travelers say they expected more visible evidence of a new owner that is the nation’s largest low-cost carrier.


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