The Sports Kings: Nike Tests $300 Market With New LBJs…

LeBron James capped off a pretty incredible year in his career today, following up June’s NBA Championship with another Olympic gold medal, and he did it in the upcoming Nike LeBron X.

The LeBron X is inspired, both aesthetically and metaphorically, by the diamond, a precious and nearly indestructible gemstone. The shoe is engineered to prioritize responsiveness, impact protection and dynamic containment, all required for LeBron’s unique skillset.

Combining four of Nike’s most innovative technologies, the LeBron X features dynamic Flywire technology, Hyperfuse construction, Nike Plus functionality (though there will also be a non-Plus model) and the first full-length visible Zoom Air unit.

At the moment, we know of a Nike LeBron X release date on 1/1/13 and one on 2/15/13, but that’s just two colorways; stay tuned for news on a possible late-2012 release. Retail is set at $180, a $10 increase from the LeBron 9, with the Nike+ Basketball model running $315.

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