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Coca-Cola To Invest $5 Billion In India Through 2020

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Muhtar Kent, Chairman and CEO of the Coca-Cola company, poses with a bottle of the company's trademark beverage during a press conference in New Delhi on June 26, 2012. (credit: MANAN VATSYAYANA/AFP/GettyImages)

Muhtar Kent, Chairman and CEO of the Coca-Cola company, poses with a bottle of the company’s trademark beverage during a press conference in New Delhi on June 26, 2012. (credit: MANAN VATSYAYANA/AFP/GettyImages)

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NEW YORK (AP) — The Coca-Cola Co. plans to invest an additional $3 billion in India through 2020 as it looks to capitalize on the growing market.

The world’s biggest beverage maker, whose brands include Minute Maid and its namesake soda, has seen some of its biggest gains come from emerging markets as growth at home has stalled.

In April, Coca-Cola said its first-quarter volume in India rose 20 percent. In the region encompassing India, Russia, the Middle East and Africa, volume grew 9 percent, compared with a 2 percent increase in North America.

Including the new cash infusion, Coca-Cola said Tuesday that it now plans to invest $5 billion in India from 2012 to 2020. That’s on top of the more than $2 billion it invested since re-entering the country in 1993.

“Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum,” Atul Singh, president and CEO of Coca-Cola India and Southwest Asia, said in a statement.

The Atlanta company said that its Thums Up and Sprite are the top selling soft drink brands in India, one of its 10 biggest markets around the world. The country’s biggest-selling juice beverage is Coca-Cola’s Maaza.

Chairman and CEO Muhtar Kent said that the company’s growth in India is part of its plan to double revenue over this decade.

“Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth,” he said.

Coca-Cola and its bottling partners are investing more than $30 million globally over the next five years — including new manufacturing plants, new distribution systems and new marketing in emerging markets — to support expected growth.

The company is also seeking its first stock split in 16 years. The company wants a 2-for-1 stock split. The move is subject to approval by shareholders on July 10.

Its shares finished at $74.77 on Monday. They are trading near the high end of their 52-week range of $63.34 to $77.82.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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