We’ve got a new rule around the Sports Kings Radio Studio…
No more bashing the Atlanta Hawks but we can bash LeBron James, Dwyane Wade, and the Miami Heat as often as possible!
First the Heat lose to the Lakers yesterday and this morning I received word that Dunkin’ Brands Inc. has hired LeBron James to market Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
According to the agreement the deal will last at least two years and is worth at least $1 million.
Dunkin’ said James will promote its brands in China, Taiwan, India and South Korea through advertisements, online media and in-store marketing. James will also make personal appearances in Asia after the season ends in June.
Good news for James… The deal with Dunkin doesn’t require him to be clutch when it matters nor does it state anywhere in the contract that when he makes his Asian appearances his now infamous hairline has to make the trip.
James is a two-time NBA Most Valuable Player deferred in last weekend’s All-Star Game, again Friday night versus Utah, and yesterday Kobe never gave him a chance…
Rob Calloway can be reached at firstname.lastname@example.org. Follow him on Twitter at @robcalloway3
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