MIAMI (AP) – LeBron James is adding to his portfolio.
The Miami Heat star is part of a group formally unveiling a new product called Sheets energy strips. The company, called Purebrands LLC, lists James as a co-founder, along with his longtime confidant Maverick Carter and entrepreneurs Warren Struhl and Jesse Itzler.
The strips dissolve when placed on a tongue, providing caffeine comparable to one cup of coffee.
Several celebrities also are involved in the launch, including Amare Stoudemire of the New York Knicks, Ray Rice of the Baltimore Ravens, plus entertainers Drake and Pitbull.
It’s the second major business announcement from James in four weeks. On April 6, he signed with Fenway Sports Management, obtaining a small ownership stake of Liverpool FC.
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