As the world embarks upon another World Aids Day, a global study reveals a pill already proven effective to treat HIV can also help prevent the disease, some of your favorite celebrities are taking a break from social media to raise money and you will see some Atlanta landmarks look different on Wednesday.
Alicia Keys along with some of her celebrity friends are taking part in a campaign where they will be signing off social networks like Facebook and Twitter on Wednesday. Those taking part will reestablish their accounts when Keys’ charity, “Keep a Child Alive”, raises $1 million. Others taking part are Usher, Janelle Monae, Jennifer Hudson, Serena Williams as well as Keys’ husband Swizz Beatz. They, along with Lady Gaga and Justin Timberlake and others, have filmed “final” videos and will be in ads showing them lying in coffins to promote their “digital deaths.” Keys hopes the “digital deaths” will raise awareness about AIDS and World AIDS Day.
World AIDS Day is Wednesday, December 1. To find out more information about Keys’ charity, visit the following websites
Here is an Associated Press report on a new use for a pill to treat AIDS.
And you may see some of your favorite Atlanta landmarks looking different on Wednesday.
Five of Atlanta’s iconic landmarks – City Hall, International Plaza Towers, Georgia Dome, Centennial Olympic Park, and World of Coca Cola – will be illuminated red to mark World AIDS Day at midnight – 11:59 p.m. on Wednesday, December 1 to raise awareness of the commitment of the global health community to work together to virtually eliminate the transmission of HIV from mother to child by 2015.
Atlanta is one of more than 30 cities in the United States that will light their most distinctive landmarks in red, joining New York, Chicago, Los Angeles, San Francisco, Philadelphia, Miami, Seattle and others. The lightings will highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years. Despite the fact that HIV/AIDS is preventable and treatable, UNAIDS statistics published last week estimate 370,000 children are infected with the disease, down from 430,000 in 2008. About 90% of these babies are born in sub-Saharan Africa.
In addition to the landmark lightings, (RED) partners Starbucks and Dell will make special added contributions to the Global Fund from purchases made on and during the week of World AIDS Day. Starbucks will contribute 5 cents/5 p for every handcrafted beverage purchased in participating stores in the U.S., Canada, U.K. and Ireland on December 1; Dell will be doubling their contributions on (PRODUCT)RED™ items in the U.S. and the U.K. for the full week of November 29 – December 3. Converse will be recognizing World AIDS Day by turning their newly launched flagship stores on Newbury Street in Boston and in SoHo in New York City (RED).
Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. For more information on (RED), please visit www.joinred.com.